Scratching your head about what gift to give child’s coach, farewell for co-worker, friends birthday? Don’t know what they’d like? You’re right it can actually be difficult to know what people really want. GroupTogether, the website that makes it easy for people to group together for gifts revealed data about what people buy when they can choose for themselves! Last year, over 100,000 people received a gift card from GroupTogether ~ and we conducted a survey to see just what they bought with it! And you could NEVER HAVE GUESSED!
Most recipients were adults and received the gift card as farewell gifts (office), gifts for the coach from a kids’ team or gifts for the teacher to say thanks.
Broken down into categories, here is what the Gift Card recipients bought:
Most people chose a David Jones gift card and bought designer apparel! The reason for this is because they would not normally spend their own money on designer things, so it really was a special gift! Types of purchases included:
The second most bought gift was technology! This included:
The third most sought after gift was some form of pampering! An endota spa gift card for pampering packages or a David Jones gift card to buy perfume, makeup or skincare – but specific favourite brands.
The greatest surprise for us was the number of recipients that actually used their gift to gift to others, usually a relative. One response that really touched our hearts was this teacher. She said:
“I hosted a dinner party for the support staff teachers who had helped me get through 2018 and used my voucher to buy all the ingredients for a yummy roast dinner and dessert! This was a fabulous gift from the parents – something of real use, not just my usual 25 boxes of chocolates and coffee mugs! Thank you!”
Many people struggle at Christmas time to make ends meet, with the cost of presents and additional food. Thus the fifth most common gift was a Coles gift card. In some cases it freed up their cash to then buy Christmas presents and in others it allowed them to put on an extra special Christmas spread!
There were also some who chose the gift card from The Dinner Ladies (homemade meal delivery service in Sydney). Great for new mums or people going through difficult times.
Want to let your friend choose something THEY really want? Let us help. www.Grouptogether.com. It’s quick, easy and free!
As parents, we’ve all been there and we’ve all said it, that seminal line, spoken moments after your child’s birthday party has ended, “NEVER again”. And yet…in our infinite wisdom